engleski

Issue of product quality in diversification of the rural economy

Diversification of the rural economy in the E uropean Union is reflected in the objectives of rural development policy, through an increase of competitiveness in agriculture. Due to that quality question arises for itself. The importance of product quality in the supply chain for realization of added value within the wider rural economy, mobilization of the local endogenous capacities and resources in rural areas, advancement of economic activities and creation of employment opportunities for the rural population are the objectives that support the con cept of diversification in the EU rural development policy and its orientation towards the multi - sectoral approach. The quality and safety of agricultural food products, the preservation of natural resources and ecosystem, the desire to produce quality p roducts and creation of a system of diversified agricultural food products in the supply chain, and an increasing interdependence of rural and urban are challenges in the rural economy that create opportunity for life quality in rural areas. The aim of th is paper is to determine the possibilities of high quality diversified products in the rural economy of Bosnia and Herzegovina, given that B&H has good preconditions for development of rural economy through diversification of activities on the farm and pro duction of quality and health safety agriculture products in general in the supply chain. The survey was conducted of farms in B&H that have or expect to have a quality diversified activities on the farm. Results from the survey have showed that agricultu re, environment and supply chain for diversified products in B&H have a number of weaknesses, and indicated that are not able to compete both on domestic and foreign markets.

product quality, supply chain, diversification, rural economy

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