engleski

A digital response system to mitigate overtourism. The case of Dubrovnik

In order to design effective responses to the complex phenomenon of overtourism, the tourism carrying capacity (TCC) of a destination is an essential reference point. This paper provides in-depth analysis of this correlation through the case study of Dubrovnik. The study applies a TCC calculation model that is able to quantitatively include the main effects of overtourism. The paper illustrates how these results can be used to automate specific decongestion policies by conceptualising a digital response system for real-time intervention to mitigate the undesirable effects of overtourism.

Overtourism ; tourism carrying capacity ; Dubrovnik ; digital solution ; linear programming goal ; e-marketing ; demarketing ; mobile technology ; app ; sustainable tourism

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