engleski

PROTOCOLS OF WRITTEN BUSINESS COMMUNICATION

Starting from the established importance of protocols in diplomacy, the presented research deals with protocols in business with particular emphasis on written communication. The importance of business communication connects different areas of business activity, from production through marketing, 47th International Scientific Conference on Economic and Social Development – Prague, 14-15 November 2019 62 logistics, human resources management to sales, and as such it becomes a key factor in business. Written communication becomes planned and necessary in the context of high quality messaging, and one of the most important advantages is a written trace that can be accessed at any time if properly archived. This is why the importance of written business communication protocols that enable alignment with key company strategic priorities comes into focus. By ensuring that written communication is conducted according to the default protocols, the organization will ensure itself consistency and compliance at all levels. The aim of the study was to determine the extent to which business organizations in the Republic of Croatia recognize the importance of prescribed protocols for written forms of communication, and what parts of them are covered. The other important research question was whether the protocol of written communication affects the business organization itself. To find the answers for these research problems the questionnary was designed and the opinion of the respondents was analysed. There were111 business organizations included in the survey, and the results show the views of respondents who believe that prescribed business protocols of written internal communication affect organisational business in a way that they improve communication and make businesses more successful. It is important to highlight that the results also indicate a lack of such prescribed protocols in business practice in Croatia.

written communication, written communication protocol, quality communication in the organization

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