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ETIS - SUSTAINABILITY MEASURMENT SYSTEM IN DESTINATION MENAGMENT IN THE CASE OF THE MEĐIMURJE COUNTY

For each successful tourist destination the most important is to create a good and recognizable image focusing on the optimal ratio of quality of service provided and the high entry preservation of natural and social resources. According to new trends and rapidly growing tourist market requires new methods of monitoring are needed to contribute development of sustainable tourism. Unfortunately, state, and local policies in the Republic of Croatia relies just on statistical data such is the number of nights, arrivals, satisfaction with the service, offers, which follow the tourist movement in the area. To get a complete and accurate picture of the impact of tourism on the local economy, population and the environment more dana is needed.The fact is that all Croatian counties have tourism development strategies / master plans for tourism development, but only the County of Međimurje, through the Tourist Board, has a system for measuring the process of managing the sustainability of a destination, which enables monitoring and monitoring of the process, and with realistic recommended target goals enables planning of activities and future precesses management. Specific measurements were carried out on the example of the County of Međimurje, according to the measurements defined by the European Commission, European Tourism Indicator System (ETIS).Based on the data obtained, it is evident that the systematic measurement of sustainable tourism development is a very complex and demanding process for which there is no legal basis as an obligation to measure the sustainability of a destination. The responsibility of managing tourist destination as well as the financing system entirely on the goodwill of the destination itself, a concrete policy, which is the tourism destination management, with the aim of sustainable tourism and sustainable development put on the will and conscience of local authorities and the enthusiasm of local tourism stakeholders.

sustainable tourism, destination management, ETIS, Međimurje County

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