engleski

Theoretical concepts of consumer resilience to online privacy violation

Resilience is a multifaceted concept used to explain both system and individual behavior across disciplines. Although definitions and research concepts of resilience vary significantly, resilience has become a boundary object in diverse academic fields calling for a holistic approach. This work aims to elaborate the theoretical concepts that might be applied in the research of consumer resilience to online privacy violation, a new and unexplored aspect of consumer behavior in the digital environment. It contributes to the privacy resilience debate and lays the groundwork for developing a conceptual model of online consumer resilience that would explore how individual behavior is affected after online privacy violation occurrence.

resilience, theoretical concepts, consumer behavior, privacy online

Ovaj je rad financirala Hrvatska zaklada za znanost projektom br. IP-2019-04-7886.