engleski

The central role of literary texts in the concentric circles of the creative industry

Technologies have always influenced literary expression, but it is only now that literature is trying to understand itself within an emerging indus- try. This new industry refers to the creative industry that emerged at the beginning of the new millennium, whose activities are still being defined in legal, theoretical and cultural terms. Without extending the discussion about the phenomenon of the creative industry any further, it should be underlined that, in all the existing models of the creative industry, publishing is listed as one of its sectors. The fact that publishing is an activity in which literary texts are produced through the collaboration of writers, editors, linguists, and graphic designers is the reason why it is important to examine the role of literary texts in the creative industry. Literary texts are given a central role in expressions of authorship in the other media and are the starting point for cultural and creative projects. In this, the author starts from Throsby’s concentric circles model (2008), and the thesis that core cultural expression rest on the literary text, as well as on music, and the performing and visual arts. The author uses the example of the novel Vilijun (2016) to demonstrate the transfusion of a literary text to the remaining eleven sectors of the creative industry, and the execution of a project of a global scale. The project, which started with a literary text, implies the “circulation” of the literary text as a source of authorial impetus for other forms of cultural and creative expres- sions in all the sectors of the creative industry, and is the basis for the achievement of the goals, missions and visions of project activities. From the perspective of style, in the new era literary texts are given new forms of literary storytelling and imple- ment a communication strategy that converges print with digital media.

Villion, creative industry sectors, circular creativity, QR codes, novel

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