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Comparison of business models of the streaming platforms Spotify and Netflix


Lozić, Joško
Comparison of business models of the streaming platforms Spotify and Netflix // Economic and Social Development 61st International Scientific Conference on Economic and Social Development – "Corporate social responsibility in the context of the development of entrepreneurship and small businesses" / Milkovic, Marin ; Hammes, Khalid ; Bakhtina, Olga (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Academy of Sciences and Arts Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2020. str. 110-120 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Comparison of business models of the streaming platforms Spotify and Netflix

Autori
Lozić, Joško

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development 61st International Scientific Conference on Economic and Social Development – "Corporate social responsibility in the context of the development of entrepreneurship and small businesses" / Milkovic, Marin ; Hammes, Khalid ; Bakhtina, Olga - Varaždin : Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Academy of Sciences and Arts Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2020, 110-120

Skup
61st International Scientific Conference on Economic and Social Development – "Corporate social responsibility in the context of the development of entrepreneurship and small businesses"

Mjesto i datum
Varaždin, Hrvatska, 22.-23. listopad 2020

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Netflix, Spotify, subscription, platform economy, zero marginal cost.

Sažetak
The aim of this paper is to point out the similarities and differences of the business models of the streaming platforms Spotify and Netflix. Corporations belong to the segment of new media industries that emerge as a result of digitalization and digital transformation of production processes. The core business model is the same for both corporations. Spotify allows you to listen to music in the subscription model, while Netflix allows you to watch video content in the subscription model. The platforms use the platform and two-sided market economy model, and operate in a zero marginal cost model. The development of streaming platforms is associated with the development of postmodern society, and especially with the habits of Generation Z. The subscription model has become dominant in relation to the possession of music or video content. By comparing financial performance indicators, we will analyse the advantages and disadvantages of corporate business models.

Izvorni jezik
Engleski

Znanstvena područja
Interdisciplinarne društvene znanosti



POVEZANOST RADA


Ustanove:
Sveučilište Sjever, Koprivnica

Profili:

Avatar Url Joško Lozić (autor)

Citiraj ovu publikaciju

Lozić, Joško
Comparison of business models of the streaming platforms Spotify and Netflix // Economic and Social Development 61st International Scientific Conference on Economic and Social Development – "Corporate social responsibility in the context of the development of entrepreneurship and small businesses" / Milkovic, Marin ; Hammes, Khalid ; Bakhtina, Olga (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Academy of Sciences and Arts Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2020. str. 110-120 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Lozić, J. (2020) Comparison of business models of the streaming platforms Spotify and Netflix. U: Milkovic, M., Hammes, K. & Bakhtina, O. (ur.)Economic and Social Development 61st International Scientific Conference on Economic and Social Development – "Corporate social responsibility in the context of the development of entrepreneurship and small businesses".
@article{article, author = {Lozi\'{c}, J.}, year = {2020}, pages = {110-120}, keywords = {Netflix, Spotify, subscription, platform economy, zero marginal cost.}, title = {Comparison of business models of the streaming platforms Spotify and Netflix}, keyword = {Netflix, Spotify, subscription, platform economy, zero marginal cost.}, publisher = {Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Academy of Sciences and Arts Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat}, publisherplace = {Vara\v{z}din, Hrvatska} }
@article{article, author = {Lozi\'{c}, J.}, year = {2020}, pages = {110-120}, keywords = {Netflix, Spotify, subscription, platform economy, zero marginal cost.}, title = {Comparison of business models of the streaming platforms Spotify and Netflix}, keyword = {Netflix, Spotify, subscription, platform economy, zero marginal cost.}, publisher = {Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Academy of Sciences and Arts Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat}, publisherplace = {Vara\v{z}din, Hrvatska} }




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