engleski

Public relations for science promotion: perspectives from scholars

The purpose of this research was to explore the theoretical and practical knowledge and attitudes of scientists regarding public relations in science, perception of scientists’ role in current public relations efforts at the home institution, connected with the knowledge about public relations, and the EU project experience. A web- based survey of scholars working at Croatian public universities showed that scientists have a positive attitude towards public relations of science, but they do not think that only public relations professionals should be involved in public relations of the university. Scientists believe that communication with the general public is an advantage in promoting scientific work, where those who have previous knowledge about public relations are willing to use the communication channels to promote science. The need for professional support from the home institution, as well as for further training/education in the field of communication and public relations is welcomed.

public relations ; science communication ; scientific communication ; scientific promotion ; universities

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