engleski

Social responsibility within the higher education framework

Social responsibility within the higher education framework relates to determination of activities and concepts, as well as professional training of future generations according to the labor market demands. On a strategic level, socially responsible higher education can be defined as a long – term method with two possible approaches: educational activities approach ; as well as the approach wherein the former is viewed as the basic product. Higher education strategy requires careful planning, research, and determination of key decisions, i.e. determination of the direction of action ; all in order to achieve certain predetermined goals. Said goals need to be set according to the current educational policy and labor market demands. Furthermore, socially responsible education strategy can be defined as a business activity framework within which one defines goals, tasks and activities that need to be accomplished in accordance with a well determined strategy and usage of available resources. All of this is necessary in order for a socially responsible institution to attain a desirable market position. When viewing social responsibility as a market opportunity, one needs to take into consideration education as a process, due to the fact that it represents a sequence of activities which link the present to the future ; moreover, it is based on the analysis and identification of market opportunities conducted regularly by higher education institutions, in accordance with their attained knowledge and skills. Detection of opportunities in the education market is possible solely due to intense market trend tracking ; said trends also being noticeable in market demands for educated professionals, especially considering the fact that the knowledge - society nowadays represents one of the basic values, as well as a societal and economical need of the modern human. Human capital quality is determined by the education system quality, investments in education and education participation. 266 undergraduate and graduate nursing students have participated in a research conducted at the North University. It has thusly been determined that the respondents aren’t completely informed as to the application fields and methods pertaining to social responsibility.

: social responsibility, higher education, knowledge society, labor market demands

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