engleski

Relevant Factors Influencing Convention Attendees’ Behavioural Intentions - Literature Review

The history of tourism shows a consistent progression from sporadic travels to mass migrations with logical diversification and dispersion into special and individual forms, types and subtypes of tourism. In the second half of the twentieth century, business tourism started to emerge as a growing segment of tourism. Conventions, as a significant segment of the business tourism, contribute to the economy by creating new jobs, attracting investments and by bringing many other financial as well as non- financial benefits to the host destination. To enjoy such privileges, the convention organizers (meeting planners) must operate in a very competitive environment, fighting aggressively for each attendee. Their biggest challenge is to increase the number of convention attendees by adequately responding to the demands of planning future events, making them suitable and attractive to potential attendees. Due to the growing number of various conventions and the attendees’ financial constraints, the average number of attendees in an individual convention is decreasing. Therefore, the meeting planners are becoming increasingly concerned about the strategies used for continuously attracting attendees to their conventions. A great number of research has been conducted from the perspective of the meeting planners, especially on the issues related to the choice of convention destination. Since the number of attendees is the main predictor of the convention success, this paper presents the findings of the conducted literature review which covers the research carried out from the perspective of convention attendees. Unlike other literature reviews which focused only on factors related to the convention evaluation, this paper summarizes the variables significant for the convention evaluation that could predict convention attendees’ behavioural intentions. Behavioural intentions are built on the concept of attitude formation which is why a certain behaviour is likely to affect the convention success. Listing the most relevant variables which have an influence on convention attendees’ behavioural intentions will provide significant conceptual support for future researchers who want to understand attendees’ needs when making a decision about attending an upcoming convention.

Behavioural Intentions, Business Tourism, Convention Tourism, Literature Review, Attendees

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