hrvatski

Estimating response rates in a business web survey: Different scenario approaches

In general, response rates in surveys tend to be low. This problem is especially emphasized in business web surveys. The actual COVID-19 pandemic just made situation worse than it was. Accordingly, the research question is what response rates in business web surveys should be at the moment. In the paper focus is given to estimating response rates in business web surveys. The discussion and estimation of response rates is conducted on the case of a business web survey which was conducted in Croatia in 2012 and in 2016. The topic of the observed business web surveys is statistical methods use in enterprises. In order to estimate present response rates in business web surveys four different scenarios have been developed: average scenario, status quo scenario, linear scenario and macroeconomic scenario. In the process of estimating responses rates different characteristics of enterprises like size, legal form and main activity were taken into account. The results of estimates should be help researchers to make insight how their response rates could be in the current situation. Accordingly, researchers should introduce some correction actions and improvements in their surveys to be able to achieve needed response levels. However, the new business web survey on statistical methods use in enterprises in Croatia which is going to be conducted in the 4th quarter of 2020 will show how much the estimation process of response rates was successful.

business web survey ; Croatia ; estimation ; response rate

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