engleski

Analysis of Product Configurators Used in the Mass Customization Production

Nowadays, with the very rapid development of Internet possibilities and a large number of product variations on the market, the interest of shoppers is growing for a product that would meet all the required criteria and parameters. In the past, retailers of various types of products used product catalogues and brochures in printed form to present their portfolios. At present, the Internet is the most widely used primary information medium. Works in the way of product configurators are performing via the Internet. These are tailored to the requirements of customers to meet their needs and wishes. Automobile sellers realize that through product configurators, they can engage a potential customer more effectively and customize the resulting product with their production capabilities. Detailed and detailed product configurators are a step towards the keen interest of shoppers and consumers. An overview of product configurators in different types of use and with other manufacturers is not only necessary for customers, but also manufacturers. For customers, the analysis needs to be able to choose a better configuration offer ; for manufacturers, the study is necessary for reasons of competitiveness. This article aims to present an analysis of the use of product configurators of automobiles manufactures operating in the Slovak Republic.

product, product configurator, automotive industry, mass customization

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