engleski

CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE

We can all witness that the global economy, the use of the Internet and social media have resulted in a greater number of English business terms circulating on the global level, thus inevitably aff ecting the Croatian language as well. In this article, the authors observe diff erent translations of certain frequently used business English terms from the course books and diff erences in their perception in English and Croatian language. These diff erences may be due to students` immersion in the new social and educational environment, their previous knowledge of English language and their acquisition of new vocabulary for specifi c purposes during their studies at the Polytechnic of Šibenik.

globalization, conceptual meaning, the language in context, social background, translations

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