engleski

A structural model of tourist´s satisfaction with the destination´s offer: the case of Opatija Riviera

The purpose of this study is to develop and test an integrated model, that combines the measurement and the structural model, of tourists’ satisfaction with a destination. The research was conducted in the destinations of Opatija Riviera by using a structured questionnaire. Besides socio-demographic variables, the questionnaire addressed the following factors: traffic infrastructure, accommodation capacities, organization of a destination, gastronomic offer, natural resource, destination´s cultural resources, attractions, sports activities, etc. To gain a better understanding of the factors that determine tourists’ satisfaction with a destination we used a structural equation modelling approach. Prior to that, and for construction and validation of the constructs, confirmatory factor analysis was used. The theoretical model was evaluated based on the fit indices and the statistical significance of the estimated coefficients. The results have revealed a statistically significant impact of gastronomic offer and novelty on overall tourists’ satisfaction with the elements of the destination ´s tourist offer. Besides, there is statistically significant evidence of the impact of overall tourists’ satisfaction on the return intention. Based on the findings acquired within this paper the authors proposed the guidelines for tourist offer improvement with a goal of increasing the satisfaction with the tourist offer of Opatija Riviera.

satisfaction with the destination´s offer ; structural equation modelling ; Opatija Riviera

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