engleski

The premise of environmental protection in the multimedia environment

Through the history of Agenda 21 to the present day, environmental propaganda has changed in its roots. From the beginning when the conferences were filmed by television cameras and the sections of the conclusions were presented to wide audience, and through leaflets and pamphlets to today' s multimedia approach through internet newspapers, scientific articles, photos, movies and applications on the web pages. Increased availability of information and easy access has greatly increased awareness of people about the importance of environmental protection, especially in developed countries. This paper will clarify the new ways of presenting and promoting mentioned topics with a special focus on the frequency of viewing and publishing of topics related to the subject area. Geographically will be interpret an increased interest in certain terms in the field of environmental protection. The paper will have contribution in clarifying the impact of new media on the importance of environmental protection.

environmental protection, promotion, multimedia

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