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ETIS INDICATORS IN SUSTAINABLE TOURIST DESTINATION-EXAMPLE OF THE ISLAND OF PAG

In this paper, the authors study the issues of sustainability and sustainable tourism development. Sustainability is becoming an increasingly important goal and principle of every segment of social and economic development. This is especially true for tourism and tourist destinations and is extremely important when it comes to fragile natural and socio-economic entities such as islands. This paper addresses the issues of measuring and monitoring the development of sustainability by taking the island of Pag as an example. As a metric, the authors have selected the European Tourism Indicators System (ETIS), a European Commission model designed in 2014 as a sustainability monitoring tool that is recommended for use in European tourist destinations. The authors also set a goal to compare the ETIS sustainability indicators and the United Nations Sustainable Development Goals (UN SDGs). The paper also emphasised the so- called supplementary ETIS indicators, which allow flexibility in managing the destination, i.e. adjusting the sustainability metric to the specificities of the destination. The primary research, based on respondents’ attitudes, formed a model of supplementary indicators for island tourist destinations that is typical for the island of Pag, which could be applied to other islands developing tourism.

sustainable tourism, principles and goals of sustainable tourism, destination management, tourism of the island of Pag, ETIS indicators

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