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SWOT Analysis in the Strategic Planning Process – Meta-modelling Approach

Nowadays enterprises face the problem of achieving their strategic goals. Clear and simple vision is a prerequisite for defining proper and framed strategic goals. Strategies that enterprise has to implement through the set of activities should be defined and analyzed. One of the proven ways of defining the strategies is using the SWOT analysis. This analysis, used in a standard way, does not give sufficient guarantee for success in the strategic planning process. Therefore, this paper gives a metamodel of extended SWOT analysis, as well as a workflow model of its implementation. The meta-model is developed as entity relationship attribute (ERA) diagram, while the workflow model is developed using BPMN notation. These two models, combined together, give us a tool for keeping important data generated in the strategic planning process in a form of unique repository. This repository is a basis for development of a CASE tool that can help managers in managing the enterprise towards achieving its strategic goals.

meta-model ; SWOT analysis ; strategic planning ; data modelling ; BPMN

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