engleski

Ecological awareness of managers in tourism accommodation industry related to climate change issues

Taking into account all other environmental problems, climate change has become the biggest challenge and threat to the survival of the human civilization, with far-reaching consequences and a wide influence on virtually every aspect of human life, and undoubtedly on tourism as an activity. Tourism as a whole, especially transport related to arrivals and departures as well as tourism accommodation per se, significantly contributes to global warming through greenhouse gas emissions and a significant carbon footprint. The aim of the study was to investigate the beliefs and attitudes of Croatian tourism industry executives on climate change and the impact of tourist accommodation on climate change. The questionnaire was sent to the email addresses of all tourist accommodations in Croatia. In particular, all categorized hotels, hotel resorts, campsites and marinas were contacted.. Out of the total number of questionnaires submitted, 283 questionnaires were fully completed, representing 26.1% of respondents, including 4.60% of the members of the management or supervisory boards, 46.65% of directors or heads of facilities and management, 19% of quality control managers and 33.56% of middle management staff. After statistical analysis, it can be concluded that managers in tourist accommodation facilities have established beliefs and attitudes about climate change and the connection between climate change and tourist accommodation. When comparing the three components of the ABC Model of Attitudes, it has been shown that among managers the most powerful and positively oriented component was the behavioural component, followed by the cognitive component and the equally positive emotional component. Knowledge of managers’ attitudes and beliefs is extremely important in order to anticipate, plan, and direct the use of mitigation measures for the negative impact of climate change so that all subjects directly or indirectly linked to tourism can adapt in a suitable way to the new situation and minimize the negative consequences of climate change as much as possible.

ecological awareness ; climate change ; tourism accommodation ; managers

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