engleski

Cruise Port Passenger Flow Analysis: a Cruise Port Governance Perspective

Cruise tourism as one of the most dynamic and fastest growing segments of tourism industry is shaping tourism activities. The growth rate of global cruise tourism has constantly increased over the last years and the number of cruise passengers is expected to grow worldwide. Cruising as form of leisure tourism is the most expressed in the Caribbean, followed by the Mediterranean as cruising region with increasing cruise passenger rates. The demand for cruise tourism continues to grow and cruise ports will continue to develop an interest in advancing their cruise activities. The paper elaborates on the pattern of cruise port industry with regard to cruise port model of operation governance, two basic types of port operation, namely ports without private entry in port operation and ports with private entry in port operation. Research sample are cruise ports in the Mediterranean and adjoining seas. The main indicators of passenger fl ows are analysed and the intensity, structure and dynamics is identifi ed. Descriptive statistics is used to describe the basic features of the data in the study together with summaries about the sample and the measures. Along with graphics analysis, quantitative analysis of data is performed. Port governance including private entry, especially port operators, is seen as key response to global cruise industry growth, having advantage over public port governance in diverse fi elds of port operation. Research results indicate that cruise ports with private entry in port operation are not geographically concentrated. Cruise ports with private entry in port operation are dominating the market, but cruise ports without private entry are catching up as their growth rate is higher. At the same time cruise ports with private entry in port operation are turning to bigger sized cruise ships increasing overall effi ciency per call. Findings contribute to cruising tourism theory and practice. In practical terms the contribution of this paper is the understanding of current market position of cruise ports with regard to their model of port governance, more precisely the position of ports with private entry in cruise port operation versus cruise ports without private entry in cruise port operation.

cruising ; Mediterranean and adjoining seas ; port governance ; private entry

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