engleski

Impact of technological innovation on enterprise

In the business world only innovations-based enterprises, something new or new-fashioned, achieve success and thus increase the satisfaction of all involved in economy process. The local, regional and especially global success of a company depends on the ability to innovate and introduce innovations into production processes where the main source of competitive advantage is creativity. Creativity is the ability to create and develop new products and services, their introduction into everyday business and life of an enterprise ; as an improvement of the production process, the creation of a new product or a new way to market. Unfortunately, in Croatia, creativity and innovation are not on the scale of prophecy, which is why Croatia is far behind the developed world even though is recognized as a highly creative in history because it is commonly known that in the past Croatian inventors and innovators with their inventions. Croatian innovators are very successful in presenting their innovations and technologies. This paper deals with the topic of influence that technological innovation has on the company. The goal of the paper was to study the impact of innovation on the economy, especially on the development of enterprises and entrepreneurship. It starts with the conceptual definition of enterprise and entrepreneurship, the technology and the way that technology changes business, definition and characteristics of innovation as well as the impact of innovation on the enterprise in Croatia.

Innovation ; Technology ; Enterprise ; Entrepreneurship

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