engleski

THE INFLUENCE OF TRADITION AND NUMBER OF EMPLOYEES ON THE COMPETITIVENESS AND PROFITABILITY OF ENTERPRISES IN THE METAL PROCESSING INDUSTRY

The pathway of each enterprise, as well as the economy, should be the creation of competitive advantage, and gaining of unique market position. It is important to understand historical and economic heritage same as impact of large number of employees on competitiveness and profitability of metal processing industry in Republic of Croatia. Today, industrial production is getting again the growing importance. Todays development is continuation of the historical heritage, but for competitiveness, country needs to turn to new industries, knowledge and markets. Global economic trends push enterprises to have a well-designed human resource strategy i fit wants to be successfully positioned on the market and to achieve competitiveness. This paper has three main goals: to present theoretically competitiveness as an element for reaching profitability, to explain division of metal processing industry in Croatia and to research influence of tradition and nuber of employees in enterprises on competitiveness and profitability in metal processing industry. Methodology of research is statistical analysis (Spearman's correlation, Kruskal Wallis test) of 508 enterprises in sectors C24, C25 and C28 according to NKD 2007 (data are taken from portal Business Croatia). In this paper are analysed large size, small and medium enterprises from all Croatian counties (21 counties). The SPSS statistical program (version 16.0, SPSS Inc., Chicago, IL, USA) was used for statistical analysis in this paper. Reesult of the paper is correlation between number of employees and 28 economic parameters (such as EBIT, EBITDA, ROA, ROE, export/import and so on) in metal processing industry. Also, how number of employees in each enterprise effects on each parameter and what it's significance. Nowadays, is necessary to find strategic models according to set parameters, how human resource sector (number of employees) can develop and increase a competitive position and regional leadership.

tradition, competitiveness, strategy, profitability, parameter

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