engleski

A Dead Letter is a Good Start: a Study on Literary Genealogy of Emerging Genres in New Media

The development path, starting with the first handprints and cave drawings of Lascaux or Altamira, which denote that someone was occupying the space, to the development and use of the new media, which range from 3D video mapping and levitating displays to holographic screenings of films, sport events, or music, serves the purpose of creating a culture. The mass use of technology has affected the educational purpose of connecting different cultures ; furthermore, virtual and augmented reality, media consumerism and production serve as symbols of the so-called ‘culture power’ and they also act as proof of its transformation into the ‘Culture of Power’. This novel, virtual reality has undoubtedly captivated the interest and attention of the general public and integrated itself into interpersonal relationships. It should be noted, however, that this interest does not derive solely from the fact that this dimension represents something new but also from the human need to escape the mundane reality and seek fun, excitement, or simply to satisfy a habit, according to Inglis. The development and use of the new media have affected today’s society immensely ; moreover, this can be observed in the example of constant paradigmatic changes, as well as the reach the technology has when it comes to wide and diverse audiences. The Internet, being the most influential technological innovation, has introduced the society to a new world, a new space called cyberspace. McLuhan has heralded the rise of the ‘Global Village’ that will come as a result of technological and media innovations. Today’s existence is not exclusively limited to the real world since the virtual realm has become essential to the entire humanity. To illustrate, numerous literary works have been created in cyberspace of the Global Village ; furthermore, these works, which are bound to become part of the literary canon, should be genealogically classified, described to the fullest extent, as well as regulated.

cyberspace ; genre ; internet ; literary canon ; new media ; virtuality

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