Organization Identity in Higher Education Institutions in The Republic of Croatia (CROSBI ID 692634)
Prilog sa skupa u zborniku | stručni rad | međunarodna recenzija
Podaci o odgovornosti
Martić Kuran, Linda ; Blažević Miše, Katarina ; Brezak, Slobodan ; Blažević, Nikola
engleski
Organization Identity in Higher Education Institutions in The Republic of Croatia
Business interaction between managers, employees, institution encirclement and other institution stakeholders results in creating organizational identity. Organizational identity has a significant impact on different types of organizational behaviours, and thus on the institution's functioning, as well as on achieving institutional goals as a whole. Organizational identity is a strategically planned and operational self - presentation of a company, based on long term company goals, combined with the desire to use all the instruments of the company as one unit achieved by means of behaviour and communication. Employee perception toward the workplace has significant impact on institutional reputation and is a part of the features of the institution and also includes emotional reactions and stakeholders’ knowledge about the institution's identity. It is indisputable to articulate these concepts as key factors in the success of institutions in competitive markets, respectively their importance as intangible assets that provide companies with competitive precedence on the market. The aim of the paper is to examine conceptual and strategic relations between organizational identity and organization's reputation perception on the example of the higher education institutions in the Republic of Croatia. The paper also discusses possible directions for further research in this relevant and interesting field of research.
higher education, business interaction, organizational identification, organizational reputation, organizational identity.
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Podaci o prilogu
712-723.
2018.
objavljeno
Podaci o matičnoj publikaciji
Conference Proceedings - Contemporary Issues in Economy & Technology - CIET 2018
Anđelinović, Šimun ; Akrap, Ivan
Split: Sveučilišni odjel za stručne studije Sveučilišta u Splitu
978-953-7220-29-7
Podaci o skupu
3rd international scientific and professional conference Contemporary Issues in Economy & Technology (CIET 2018)
predavanje
01.06.2018-02.06.2018
Split, Hrvatska