engleski

DIFFERENCES AND PARTICULARITIES CONNECTED TO RETAIL MARKET CONCENTRATION: THE EVIDENCE FROM CROATIA

The focus of this paper is to explore to what extent differences in the market share of the retailers in different statistical NUTS II regions (the Continental and the Adriatic) in Croatia, are related to the differences in their productivity, especially the differences related to their business result. The findings support the thesis that the differences in the retailers’ market share in each statistical NUTS II region have statistically significant influence on the differences related to the very business result of these retailers. The results of the research in the Continental and the Adriatic statistical regions of Croatia prove that there are statistically significant differences relating to the gross profit per employee between the five strata of the retailers grouped according to the different market shares. Furthermore, the paper supports the assumption that there are specificities in the Continental and the Adriatic statistical regions of Croatia concerning these differences. The paper also presents the basic limitations of the research as well as recommendations for the future research

Croatia, market concentration, retail, statistical NUTS II regions

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