engleski

Traveling motives and preferences of Generation Y

Since the number of tourists is grooving by the years, new habits and needs are identified. Different generational cohorts show different requirements during theirs breaks and those requirement should be base for creating tourism destination offer. For this reason, the focus of this paper is on Traveling Motives and Preferences of Generation Y as the most numerous travelers, also known as Millennials. The main objective of the research is to identify the motivations and preferences in making travel decisions and to determine the importance of Generation Y in the formation of the tourist offer. Survey method was applied through a questionnaire related to the experience of respondents in travel, travel planning, duration of travel and sociodemographic issues. The data was collected through the on line survey during May 2019. The results show that generation Y travels most frequently within Croatia, and is most motivated by gaining new experiences and the cost of arriving to a destination when making the decision to go on a trip.

Travel ; Motives ; Preferences ; Generation Y

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