engleski

The creative industry in promoting the tradition of Croatian-Chinese cooperation: The Vilijun project

The efficiency of economic cooperation is based on its cultural understanding as well as on a tradition that is expressed through business effects promoted by products from the creative industry domain. Since the creative industry relies on project activities in a large number of sectors, it is possible to predict that one creative product can be realized in a number of creative sectors (e.g., in publishing, architecture, music, audiovisual arts, etc.). The Croatian-Chinese cultural and economic tradition is built on multi-year cooperation globally remembered by the contribution of Marco Polo, and the creative industry is an opportunity to design creative products promoting the Silk Road and the role of Marco Polo, which aims to connect the People’s Republicof China and the Republic of Croatia. This paper analyzes the contributions of the Vilijun project and its products within the creative industry and its twelve sectors. Such approach has demonstrated and analyzed the strategies of connecting the People’s Republic of China and the Republic of Croatia as the preconditions for achieving mutual economic effects and is on the trail of the 2012 “China’s Twelve Measures for Promoting Friendly Cooperation with Central and Eastern European Countries.

Creative industry, Silk Road, Economic links, Branding

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