engleski

Managerial disruptive strategies in the global music industry: Building of the competitive advantages of Spotify and Pandora digital streaming corporations

Spotify and Pandora are corporations competing within the global music industry as disruptive entities in the existing industrial structure. Both are streaming corporations that operate in the form of a platform economy. The aim of this paper is to point out the opposite models of development of two corporations whose key activity is related to streaming music production. The fundamental difference between business models relates to the collection of ad revenue. Corporations compete within technologically advanced industries and take advantage of economies of scale in the global music market. The key competitive advantage of corporations over "classic" music corporations is based on a user community that consumes music on mobile devices and does not purchase music to store it permanently. Streaming music platforms are a key factor in revenue recovery within the music industry. Generation Z, who are users of streaming music platform services, contributed most to this.

disruptive strategy, music industry, streaming, platform economy

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