engleski

LOCATION ANALYSIS USING GEOGRAPHIC INFORMATION SYSTEM

Location is a long-term commitment for a company and choosing the location is an important strategic decision that can have a significant impact on the company's overall performance. Guided by the goal of every entrepreneur for profit-maximizing, different decision-making models have been developed with the ability to use different data to help with decision making process and reducing costs. By using a geographic information system (GIS) a company is able to analyze total quantitative information with regard to a particular location. GIS is an IT-based tool that allows gathering, storing and mapping of demographic data. It is an integrated system composed of computer hardware, software, data and trained staff, all contributing to the creation of geographically informed data. The system's ability to analyze a large amount of various data and their combinations is only one of the reasons for its popularity in location analysis. The purpose of this paper is to point to the fact that for efficient location management it is necessary to develop a geographic information system considering all factors.

location, geographic information system, location analysis

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