Recall of autobiographical memory: A longitudinal analysis of franchisee experts (CROSBI ID 280553)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grünhagen, Marko ; Dorsch, Michael J. ; Wollan, Melody L.
engleski
Recall of autobiographical memory: A longitudinal analysis of franchisee experts
In this longitudinal study, we investigate whether franchisees in their role as experts exhibit consistent recall of their perceptions of franchise value after a 3-year interval when a strong autobiographical instance association (i.e., the multi unit decision) is created. Paired-sample t tests and correlation analysis are used to examine recall accuracy. While the analysis reveals stability of recall for typical franchisee experts over both the recent and the distant past, the individual level data indicate that the precision of recall deteriorates over time. Implications for future research involving retrospective data are offered.
Retrospection, Longitudinal, Franchisee–franchisor relationship, Recall accuracy
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Podaci o izdanju
4 (1)
2008.
19-33
objavljeno
1554-7191
10.1007/s11365-007-0056-x