engleski

Role of digital marketing on student organizations online presence and activities

This paper examines the level of digital marketing application among student organizations as a specific form of non-profit activity. Although the main goal of a student organization is not to generate revenue but to motivate and engage students to be involved in the organization activities, it is pointed out that digital marketing plays a significant role when it comes to achieving all of the organization’s goals. Surely, student organizations have a positive impact on the student society and the environment in which they operate, so it is impor-tant to systematically evaluate how these organizations performed relative to the topic covered in this paper. Besides the overview of student activities pre-sented a thorough overview of the work of a student organization, this paper examines and analyses overall digital presence, websites, and social media, and the impact it has on motivating their targeted audience into taking action. Stu-dent association activities and quality of those activities are examined using an online questionnaire, and a short interview with representatives of student as-sociations. Research is being carried out to increase understanding of an influ-ence student organizations have on the student population, their engagement in projects they implement, how student associations promote active participa-tion and behavior that leads to increasing membership. Results obtained in this research show that student associations that actively use digital technology and implement some form of digital marketing have a better chance of achieving their organizational goals.

student organizations, digital marketing, online presence, student activities

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