engleski

The Use of the Collaborative Economy in the EU: Senior Citizens Perspective

The collaborative or sharing economy has been developing rapidly in recent years along with the digital transformation on the global scale as well as in the EU. Many internet-based collaborative platforms enable citizens and entrepreneurs to participate in the (digital) market and to offer services on a part-time or professional basis while stimulating the variety of choice and price competitiveness. The paper examines the recent trends in the use of collaborative economy platforms in the European Union focusing on the senior citizens (65 years and older) as a very specific demographic segment especially regarding the usage of ICT enabled initiatives. This paper uses an adjusted Eurobarometer research methodology which was carried out in 2018 in 28 EU Member States with a total sample of 26.544 respondents from different social and demographic groups, and the primary data access was enabled through the Gesis database. A total of 8561 senior respondents was filtered from the initial data-set to create the primary sample for the research. Specific types of collaborative economy platforms are explored, as well as the main advantages and disadvantages of the used platforms.

collaborative economy, sharing economy, EU, aging society, seniors

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