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Impact of Strategic Plans on Tourism Development in Period of Half a Century: the Case of Dubrovnik-Neretva County

The aim of this paper is to examine and compare strategic development plans related to tourism development planning of Dubrovnik-Neretva area from the 1960s to 2022. This study aims to investigate the impact of strategic documents on tourism development in the analysed halfcentury period. The level of tourism development planning in the observed period, the existence of connection between tourism planning and realised tourist arrivals and the level of implementation of those strategic documents will be analysed. Understanding the importance of planning and monitoring tourism development is essential since the plan as a document is meaningless if there is no implementation. A desk research method was used to process secondary data, with special emphasis on the historical method. The main Strategic documents relevant for this area have been analysed to find out how tourism development of Dubrovnik-Neretva area was included in documents. The findings indicate the inexistence of compliance between strategic documents and actual tourism development. The direction of tourism development is not clearly defined. There is connection between current political authority and strategic development plans related to tourism. A state of confusion is reached ; the direction being taken is interrupted and gets a new direction resulting in a loss of time, resources and overall quality.

strategic plan, tourism development, Project South Adriatic, Dubrovnik – Neretva area, Croatia

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