engleski

Toward an Affordable Arcadia, Evolution of Hotel Typologies in Yugoslavia, 1960–1974

Encouraged and subsidized by the state, mass tourism became the main driving force behind the modernization of the economically deprived coastal region of Yugoslavia, with architects and urban planners successfully operating as critical mediators between economic demands and social responsibility. The Yugoslav model of coastal urban transformation was remarkable in several respects, chiefly in its establishment of a sensible interaction between tourist development and sensitive urban environments while fostering the preservation of nature. Simultaneously, hotel design became a field of experimentation. The resulting tourist architecture and infrastructure addressed some of the central cultural dilemmas of the second half of the twentieth century: “high” culture versus the “banal” or “popular” social practices of leisure, accommodation of masses versus individual comfort and privacy, and mobility versus sense of place.

modern architecture, architecture in Yugoslavia, socialism, tourist architecture

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