engleski

The relationship between the basic characteristics of the company and innovativeness

The purpose of this research is to examine the relationship between the basic characteristics of the company and innovativeness in Croatian companies. The research involved 303 Croatian companies in the manufacturing and information and communication technology industries. The survey was conducted using the survey method during the last three months of 2016. The sampling method used for the purpose of this research was stratified random sampling and Spearman rank correlation and Kruskal- Wallis ANOVA was used for data analysis. A positive relationship between the basic characteristics of a company and innovativeness was not established. Similarly, the auxiliary hypotheses show that there is no positive relationship between the number of employees and innovativeness, company age and innovativeness, or level of education and innovativeness. In the context of this research, it is likely that the basic characteristics of a company, including the number of employees, company age and level of education, do not affect the innovativeness of its activities, which can be reflected in the long term through better market positioning and the realisation of a company’s competitive capabilities.

company age, innovativeness, employees’ education level, Croatian companies

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