engleski

Measuring Volunteer Motivation in the Creative Industry Popularization Project

Volunteering is a socially responsible and voluntary behavior of an individual with an increasing role in the development of the community and society as a whole. Linking volunteering with the development of the creative sector contributes to shaping innovative creative production and thus to the processes of institutionalizing the creative industry. This paper examines and analyzes what motivates youth to participate in volunteering activities during their formal education. The paper is focused on an example of positive practice of a higher education institution. This is a popularization symposium of the creative industry called Creative Treasury, which rests upon voluntary engagement of professors, students, creative professionals, amateurs and other volunteers. Such work resulted in the development of a volunteer network, which records an increasing number of volunteer hours dedicated every year to the organizational and program activities of the event. The survey was conducted in 2018 and 2019, and the respondents (n = 122) are active volunteers of the Creative Treasury project whose views were collected through a structured questionnaire. It was confirmed that there is a high correlation between the development of personal and social skills and the opportunities for self-improvement. The paper provides recommendations to future researchers of related phenomena to establish student volunteer projects as a type of formal learning, a collaborative way of developing the skills of both mentors and students, and a way of branding an educational institution. The contribution of volunteer projects of the academic institution confirms the second hypothesis of the paper stating that volunteer projects conducted by the academic institution link theoretical knowledge and practical needs of the economy (development of the creative industry), as well as research and practical cooperation of mentors and students, and contribute to developing and improving students’ skills as a fundamental competitive advantage in the labor market.

motivation research, student projects, Creative Treasury, festival, correlation analysis

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