Media and communication aspects at launching an entrepreneurial venture (CROSBI ID 691424)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Greguras, Mladen ; Klopotan, Igor ; Martinčević, Ivana
engleski
Media and communication aspects at launching an entrepreneurial venture
Entrepreneurship represents the process of creating a new value through different activities in which an entrepreneur recognizes a new business opportunity, establishes and manages the company, collects all the necessary resources to realize a business opportunity, realizes the product, acquires the market, sells the product, distributes the newly created value and recognizes new business chance. Launching an entrepreneurial venture can be divided into ten more dependent activities and related steps. The purpose and goal of this paper is to identify and define areas that are elementary in the field of media and communication and to scientifically approximate the context of the role of certain activity in the development of a business subject.
launching an entrepreneurial venture ; company ; company name ; visual design ; branding
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Podaci o prilogu
106-114.
2019.
objavljeno
Podaci o matičnoj publikaciji
Economic and Social development : 42nd International Scientific Conference on Economic and Social Development : Book of Proceedings
Dukić, Gordana ; Clifford, John ; Atkinson, David
Varaždin: Varaždin Development and Entrepreneurship Agency ; Pearson College London ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat
1849-7535
Podaci o skupu
42nd International Scientific Conference on Economic and Social Development
ostalo
12.06.2019-13.06.2019
London, Ujedinjeno Kraljevstvo