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izvor podataka: crosbi

Media and communication aspects at launching an entrepreneurial venture (CROSBI ID 691424)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Greguras, Mladen ; Klopotan, Igor ; Martinčević, Ivana Media and communication aspects at launching an entrepreneurial venture // Economic and social development / Dukić, Gordana ; Clifford, John ; Atkinson, David (ur.). 2019. str. 106-114

Podaci o odgovornosti

Greguras, Mladen ; Klopotan, Igor ; Martinčević, Ivana

engleski

Media and communication aspects at launching an entrepreneurial venture

Entrepreneurship represents the process of creating a new value through different activities in which an entrepreneur recognizes a new business opportunity, establishes and manages the company, collects all the necessary resources to realize a business opportunity, realizes the product, acquires the market, sells the product, distributes the newly created value and recognizes new business chance. Launching an entrepreneurial venture can be divided into ten more dependent activities and related steps. The purpose and goal of this paper is to identify and define areas that are elementary in the field of media and communication and to scientifically approximate the context of the role of certain activity in the development of a business subject.

launching an entrepreneurial venture ; company ; company name ; visual design ; branding

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Podaci o prilogu

106-114.

2019.

objavljeno

Podaci o matičnoj publikaciji

Economic and Social development : 42nd International Scientific Conference on Economic and Social Development : Book of Proceedings

Dukić, Gordana ; Clifford, John ; Atkinson, David

Varaždin: Varaždin Development and Entrepreneurship Agency ; Pearson College London ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat

1849-7535

Podaci o skupu

42nd International Scientific Conference on Economic and Social Development

ostalo

12.06.2019-13.06.2019

London, Ujedinjeno Kraljevstvo

Povezanost rada

Ekonomija

Indeksiranost