engleski

The impact of new technology adoptation in bussines

Trends in globalization change market rules on a daily basis, which faces everyday companies with sudden, unexpected and unpredictable changes, where companies need promptly and accurately to respond on market and make business decisions in order to achieve market competitiveness. It is precisely technology and its sudden and everyday development that are one of the key factors that today make the company recognizable on market and focused on achieving business goals. Nowadays technologically-motivated companies find new ways to communicate with existing and new consumers and, in order to gain competitive advantage, are embedded and ready to accept new technologies in their strategy. The main aim of this paper is to explore the impact and the importance of new technology and its adaptation and application in business.

Business ; Globalization ; New Technologies

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