engleski

Digital Transformation of Academic Sports in the Role of Raising the Quality of University Education – Case Study of Faculty of Education Osijek 2014–2019

The purpose of this paper is to provide an analysis of the digital transformation of academic sports with an emphasis on its recognizability among student population. Digital transformation is nowadays present in all segments of social life and is an indispensable factor in all activities that surround us. The quality of academic sports at individual components, as well as the quality of the teaching content in physical and health education, certainly has a major role in raising the general quality of studying at a given academic institution, and, to a certain extent, it can be a factor in attracting future students. The fact that developed countries invest considerable funds in academic sports development indicates that they have recognized their potential and significance both for the academic community and the society as a whole. The paper addresses the recognizability of student sport among students themselves, the ways students obtain information on student sporting activities and the extent to which they are familiar with the activities both at faculty and university levels. A survey was conducted among the students of the Faculty of Education of the Josip Juraj Strossmayer University of Osijek. The data obtained by the survey provide answers to questions related to concrete ways of informing the students on academic sports and the extent in which academic sports follow the trends of the digital transformation which has been happening in the entire society. What makes this paper interesting is a comparison of insights over a five-year period, given that the survey was conducted on the same sample in 2014 and then again 5 years later. The results precisely show the intensity of certain changes in student population behavior when it comes to academic sports.

academic sports, digital transformation, internet, digital tools, sports management

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