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Busines Entity Relationship with the Local Community as part of Corporate Social Responsibility

The term and practice of corporate social responsibility (CSR) refers to the entire range of activities and to all relationships that a business entity establishes internally and externally with the community. The external dimension of CSR involves several stakeholders, each with specific interests, and it is crucial to identify those relevant to the business of the business entity. Good relationships with the local community and involvement of businesses in activities through sponsorship, donations and volunteering help build overall social capital in society. The fundamental question is how to design activities that will have positive effects on the business of the business entity. The purpose of this paper is to investigate the relationship of the business entity with the local community as part of the CSR. The theoretical part of the paper provides an overview of relevant sources regarding the creation of a framework for understanding the relationship of businesses with the local community. The empirical part of the paper is based on the research conducted in the period 2017-2018. By using the qualitative approach to research, primary research data on CSR activities related to the local community are obtained through personal structured interviews with open question questionnaire conducted with executive managers coming from four businesses in the food processing industry ranging from the small and medium to large sized entities. In the interviews, managers were probed on several questions from the level of knowledge of CSR up to various CSR activities related to the local community. The deductive analysis of interview data is particularly focused on assessing in what way the social responsibility is expressed in specific management practices towards local community as stakeholder group. The findings of the research confirmed that the relation to the local community requires a systematic approach that is part of the overall strategy.

corporate social responsibility, corporate philanthropy, volunteering, local community

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