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Pregled bibliografske jedinice broj: 1064142

Brand Management Practices in Technology Parks and Incubators –An Exploratory Study


Lučić, Andrea; Dabić, Marina; Bušić, Svjetlana
Brand Management Practices in Technology Parks and Incubators –An Exploratory Study // Innovation Management and Education Excellence through Vision 2020 / Soliman, Khalid (ur.).
Milano, 2018. str. 1-11 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Brand Management Practices in Technology Parks and Incubators –An Exploratory Study

Autori
Lučić, Andrea ; Dabić, Marina ; Bušić, Svjetlana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Innovation Management and Education Excellence through Vision 2020 / Soliman, Khalid - Milano, 2018, 1-11

ISBN
978-0-9998551-0-2

Skup
31st International Business Information Management Association Conference(IBIMA)

Mjesto i datum
Milano, Italija, 25-26.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Brand management ; Tech parks ; Incubators ; Croatia

Sažetak
Technology parks and incubators presents innovative business infrastructure for SME growth through providing advisory services. Strong brands create added value so that users evaluate their activities more favorably than those of the competition. The aim of this paper is to bridge the literature gap in the field of brand management practices of technology parks and incubators. Empirical research was conducted in order to investigate brand management practices in Croatian technology parks and incubators on the population of parks’ managers and on tenants. The majority of technology parks and incubators have only recently started to work on activities of brand management, or as confirmed by the tenants haven’t yet started. Within technology parks and incubators there is not enough knowledge for strategic brand development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Marina Dabić (autor)

Avatar Url Andrea Lučić (autor)

Citiraj ovu publikaciju

Lučić, Andrea; Dabić, Marina; Bušić, Svjetlana
Brand Management Practices in Technology Parks and Incubators –An Exploratory Study // Innovation Management and Education Excellence through Vision 2020 / Soliman, Khalid (ur.).
Milano, 2018. str. 1-11 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Lučić, A., Dabić, M. & Bušić, S. (2018) Brand Management Practices in Technology Parks and Incubators –An Exploratory Study. U: Soliman, K. (ur.)Innovation Management and Education Excellence through Vision 2020.
@article{article, editor = {Soliman, K.}, year = {2018}, pages = {1-11}, keywords = {Brand management, Tech parks, Incubators, Croatia}, isbn = {978-0-9998551-0-2}, title = {Brand Management Practices in Technology Parks and Incubators –An Exploratory Study}, keyword = {Brand management, Tech parks, Incubators, Croatia}, publisherplace = {Milano, Italija} }