Growing your own food – analysis of urban gardening practices and characteristics. (CROSBI ID 691000)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Tomašević Lišanin, Marija ; Lučić, Andrea
engleski
Growing your own food – analysis of urban gardening practices and characteristics.
Now more than ever, in pursuit of the augmentation of urban living many individuals and organized groups try to improve the quality of living, health, environment and nutrition in the experience of growing food in urban areas. Contemporary understanding of motives and practices of urban gardening is both deficient and lacks marketing perspective due to prevalent social or medical approach. The main objectives of this paper are to provide a clear overview of the state of published research in the field of urban agriculture, to identify motives and practices of urban gardening as well as to highlight important future outlooks in the field. The survey originates from the project whose aim was to understand better the urban gardening phenomenon and research was conducted personally on population of individuals (both gardeners and non-gardeners) from 20-70 years of age living in Zagreb, Croatia. The total sample comprises of 1204 respondents, out of which 59, 6% are gardeners, all relatively evenly distributed relative to their age from 20 to 70 years of age. Results indicate that aging positively influences on urban gardening and that females and people living in houses, consuming and having positive attitudes towards organic food are more prone to urban gardening. Income did not present to be a significant contributor, but all else being equal, people who are urban gardeners report being happier and have better quality of life.
Food growing, urban living, quality of life, sustainable lifestyle
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Podaci o prilogu
147-162.
2016.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 41st Annual Macromarketing Confrence
ur. Cambell, Claudy & O’Driscoll
Podaci o skupu
41st Annual Macromarketing Confrence
predavanje
13.07.2016-15.07.2016
Dublin, Irska