Naslov
Growing your own food – analysis of urban gardening practices and characteristics.

Autori
Tomašević Lišanin, Marija ; Lučić, Andrea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 41st Annual Macromarketing Confrence / Ur. Cambell, Claudy & O’Driscoll - , 2016, 147-162

Skup
41st Annual Macromarketing Confrence

Mjesto i datum
Dublin, Irska, 13.07.2016. - 15.07.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Food growing, urban living, quality of life, sustainable lifestyle

Sažetak
Now more than ever, in pursuit of the augmentation of urban living many individuals and organized groups try to improve the quality of living, health, environment and nutrition in the experience of growing food in urban areas. Contemporary understanding of motives and practices of urban gardening is both deficient and lacks marketing perspective due to prevalent social or medical approach. The main objectives of this paper are to provide a clear overview of the state of published research in the field of urban agriculture, to identify motives and practices of urban gardening as well as to highlight important future outlooks in the field. The survey originates from the project whose aim was to understand better the urban gardening phenomenon and research was conducted personally on population of individuals (both gardeners and non-gardeners) from 20-70 years of age living in Zagreb, Croatia. The total sample comprises of 1204 respondents, out of which 59, 6% are gardeners, all relatively evenly distributed relative to their age from 20 to 70 years of age. Results indicate that aging positively influences on urban gardening and that females and people living in houses, consuming and having positive attitudes towards organic food are more prone to urban gardening. Income did not present to be a significant contributor, but all else being equal, people who are urban gardeners report being happier and have better quality of life.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA