Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 1063887

Marketing innovation and up-and-coming product and process innovation


Lučić, Andrea; Dabić, Marina; Finley, John
Marketing innovation and up-and-coming product and process innovation // International journal of entrepreneurship & small business, 37 (2019), 3; 434-448 doi:10.1504/ijesb.2019.101108 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 1063887 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Marketing innovation and up-and-coming product and process innovation

Autori
Lučić, Andrea ; Dabić, Marina ; Finley, John

Izvornik
International journal of entrepreneurship & small business (1476-1297) 37 (2019), 3; 434-448

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
marketing innovation, product innovation, process innovation

Sažetak
This paper focuses on the influence of different marketing innovation types impacts on product and process innovation. Marketing innovation is investigated through the report of innovation in terms of capabilities of product/service design, promotion and marketing methods. The cross-national research sample consists of 380 entrepreneurs from Croatia, Poland and the UK. The empirical results indicate significant contribution of different types of marketing innovation to product and process innovation therefore pointing towards essential importance of marketing in the firms' innovation performance. Product and service design have been proven to have the most significant role in the successful product and process innovation, innovation in marketing methods contributes to radical product innovation whereas innovation in promotion to incremental process innovation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Marina Dabić (autor)

Avatar Url Andrea Lučić (autor)

Citiraj ovu publikaciju

Lučić, Andrea; Dabić, Marina; Finley, John
Marketing innovation and up-and-coming product and process innovation // International journal of entrepreneurship & small business, 37 (2019), 3; 434-448 doi:10.1504/ijesb.2019.101108 (međunarodna recenzija, članak, znanstveni)
Lučić, A., Dabić, M. & Finley, J. (2019) Marketing innovation and up-and-coming product and process innovation. International journal of entrepreneurship & small business, 37 (3), 434-448 doi:10.1504/ijesb.2019.101108.
@article{article, year = {2019}, pages = {434-448}, DOI = {10.1504/ijesb.2019.101108}, keywords = {marketing innovation, product innovation, process innovation}, journal = {International journal of entrepreneurship and small business}, doi = {10.1504/ijesb.2019.101108}, volume = {37}, number = {3}, issn = {1476-1297}, title = {Marketing innovation and up-and-coming product and process innovation}, keyword = {marketing innovation, product innovation, process innovation} }

Časopis indeksira:


  • Scopus


Citati