Marketing Approach to the Tourism Destination Competitiveness Measurement (CROSBI ID 488302)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Meler, Marcel
engleski
Marketing Approach to the Tourism Destination Competitiveness Measurement
As the factors affecting a destinational competitiveness are of a conflicting nature and acutely interact, competitiveness cannot be defined by a single measure. It must be therefore described by a set of measures gauging a relative destinational competitive position with respect to different components contributing to the overall competitiveness. A measurement system for different competitiveness dimensions is necessary in order to map a competitive position of a destination and its competitors. Thus, it is necessary to apply a holistic approach for the definition of competitiveness together with the mapping of a process encompassing different competitiveness dimensions. Thru the mapping of a destination&#8217 ; s competitive environment, it is possible to identify the competitive gaps. The know-how generated by competitive position maps forms a sound basis for a business strategy development.
competitiveness; destination; marketing; measurement; tourist product
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Podaci o prilogu
93-95-x.
2002.
objavljeno
Podaci o matičnoj publikaciji
Abstracts of the International tourism research conference "Reinventing a Tourism Destination"
Weber, Sanda
Zagreb:
Podaci o skupu
International tourism research conference "Reinventing a Tourism Destination"
predavanje
18.10.2002-21.10.2002
Dubrovnik, Hrvatska