engleski

Media Coverage of School Behaviour Issues: A Content Analysis of Digital Media Messages

The School related media messages are forming public opinion on the education and media reportage on the school-related issues impact the effectiveness of policy implementation. This research was placed within the framework of the current educational reform in the Republic of Croatia, based on the educational policy changes (which) started almost two decades ago with the European integration process. The Literature review conducted for the purpose of this study revealed the research studies on the media coverage of the school behaviour issues that may be grouped in three categories: (a) the media coverage and its influence on the public opinion and educational policy, (b) the media coverage of the school violence and the later incidents as a consequence of such a behaviour ; and (c) the content analysis of the media messages focusing on various educational issues. The aim of this study is to determine prevalence and analyse content of the school behaviour related to the media items on selected online portals in Croatia. For the purpose of this study, the online editions of four most popular newspapers were selected in accordance to the website ranking for the news category and media (SimilarWeb LTD 2014-2019). The reviewed newspapers articles which were selected based on the relevant thematic keywords for the time period from 2014 to 2019, were analysed using the content analysis method. The study findings were presented in relation to the dominant topics and message frequency. The presented research detects and deals with the dominant media frames on the school behaviour issues in Croatian news in the last five years. These study findings could be used to enhance the educational policy and practice.

school related behaviour ; media coverage ; content analysis

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