engleski

Qualitative and quantitative aspects of the household accommodation

Efforts focused on quality improvement have resulted in the standardization of tourism and hospitality services, which has led to the emergence of accommodation classification schemes and quality labels. Given the importance of tourist accommodation in households within the Croatian Tourism Development Strategy, special emphasis has to be put on quality improvement in this market segment. Therefore, the purpose of this paper is to point out the importance of quality evaluation schemes in accommodation in households, including institutional as well as non-institutional evaluation schemes as they represent the basis for improving market recognition and the effective promotion of households to increase competitiveness and quality. To gain complete insight into accommodation in households, qualitative and quantitative analysis based on secondary data is carried out and the importance of accommodation in households within the Croatian accommodation sector and concerning competitive European countries is explored. Additionally, the paper presents a detailed analysis of theoretical determinants and legislative framework related to the provision of services in accommodation in households. The importance of the research stems from the fact that the household accommodation segment represents almost 60% of total accommodation capacities in Croatia and that this topic is still under- researched. The proposed research contributes to the theoretical as well as practical knowledge base because of its topicality and focuses on trends in the tourism market. Research results are followed by recommendations for increasing the competitiveness of tourist accommodation in households in Croatia through the implementation of quality evaluation schemes. In this respect, the paper provides guidelines for effective quality improvement strategies in accommodation in households. Also, this research can serve as a basis for future research related to service quality in this accommodation segment.

tourist accommodation in households ; quality schemes ; legislation ; qualitative and quantitative analysis

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