engleski

Entrepreneurial motivation and activity: research in rural tourism of Croatia

Starting an entrepreneurial activity is related to entrepreneurial motivation and represents the subject of this research. The underlying purpose and goal of this research is to determine the impact of entrepreneurial motivation on starting an entrepreneurial activity. By using the TEA index, an overview of entry into entrepreneurship as measured by entrepreneurial opportunity (TEA Opp) and entrepreneurial necessity (TEA Nec) is provided. For the purpose of the paper, a survey was conducted to identify the key entrepreneurial motivations for starting a business. The interview method with a questionnaire was used to survey the views of 200 entrepreneurs operating in the rural areas of Croatia. Likert scales, ranging from 1 to 5, were used to rate key motivations that led entrepreneurs to start a business as well as personal views regarding entrepreneurial intention. The results indicate that the share of entrepreneurs who started a business based on perceived opportunity is lower than the share that started entrepreneurial activity out of necessity. The most important motivations for starting a business are “Economic necessity – the need to earn a living” and “Finding a business opportunity”, a result consistent with previous research on entrepreneurial motivation. An applicative conclusion that emerges from the literature review and conducted research indicates the need of making the results of this and similar research available to all levels of management. The benefits of the results of the conducted research are related to the proactive development of entrepreneurship which will ensure the well-being of the local population and market competitiveness. Based on the results of this research, it is recommended to continue future research, especially in monitoring the development of entrepreneurs in tourism in rural areas to help enhance their competitiveness.

entrepreneurial motivation ; entrepreneurial activity ; TEA index ; rural tourism ; Croatia

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