Napredna pretraga

Pregled bibliografske jedinice broj: 106198

Marketing in the Postwar and Transition Conditions in the Republic of Croatia


Meler, Marcel
Marketing in the Postwar and Transition Conditions in the Republic of Croatia // Developing Market Based Resource Strategies for South East Europe / Grbac, Bruno ; Martin, James (ur.).
Cleveland-Rijeka: Boler School of Business, John Carroll University, 2001. str. 73-85


Naslov
Marketing in the Postwar and Transition Conditions in the Republic of Croatia

Autori
Meler, Marcel

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Developing Market Based Resource Strategies for South East Europe

Urednik/ci
Grbac, Bruno ; Martin, James

Izdavač
Boler School of Business, John Carroll University

Grad
Cleveland-Rijeka

Godina
2001

Raspon stranica
73-85

ISBN
953-6148-24-2

Ključne riječi
Croatia, marketing in the postwar, transition

Sažetak
The author puts the question in marketing as business orientation baut also as a kind of philosophy includede in the process of transition? Tha anlysis leads to conclusion that marketing can be in the function of transitional process and thus consciously accelerates it (but also slows down), but it cannot be by itself subordinated to transition. Thus, marketing can be comprehended as means of the subject of transition, but not as the object of transition, especially in post-war conditions. Potentially, from the the transition resultant, pluralistic triangle of the Republic of Croatia should be: a) predominant private ownership-result of ownership pluralism ; b) multiparty system result of political pluralism ; c) integral market (commodity, labor and capital market) result of market pluralisation. The author comprehends the future development of economy through the romle of state and social scanges.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
010008

Ustanove
Ekonomski fakultet, Osijek

Autor s matičnim brojem:
Marcel Meler, (30380)