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Sports- and Recreation- Tourism Marketing of a Tourist Destination


Meler, Marcel; Ružić, Drago; Turkalj, Željko
Sports- and Recreation- Tourism Marketing of a Tourist Destination // Proceedings of the European Conference "Sport for all - Health - Tourism" / Bartoluci, Mato ; Heimer, Stjepan ; Ružić, Lana (ur.).
Zagreb: European Confederation Sport and Health, 2001. str. 33-37 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Sports- and Recreation- Tourism Marketing of a Tourist Destination

Autori
Meler, Marcel ; Ružić, Drago ; Turkalj, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the European Conference "Sport for all - Health - Tourism" / Bartoluci, Mato ; Heimer, Stjepan ; Ružić, Lana - Zagreb : European Confederation Sport and Health, 2001, 33-37

Skup
European Conference "Sport for all - Health - Tourism"

Mjesto i datum
Poreč, Hrvatska, 20-23.06.2001

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing; recreation; tourism destination; sport

Sažetak
Respecting the fact that there is a significant connection between sports and tourism industry, from a marketing aspect one should consider the modalities of that connection determined by various demand-side needs and motives. Simultaneously, on the supply side, one should take into consideration the concept of a tourism-industry product as an integral one, whereby the sports component in contemporary conditions represents an increasingly important materially formed partial product, with a tendency to transcend, due to its significance, into an image element of certain tourist-destination product, thus becoming a kind of a quasi-product. Undoubtedly, the sports-facility equipment represents a comparative advantage of certain micro and macro tourist destination. The paper depicts the equipment of Croatian hotels in comparison with the same hotel equipment of the main tourism-industry competitors, wherefrom one can partially observe the present sports dimension of the quality of a tourism-industry offer.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
010008

Ustanove
Ekonomski fakultet, Osijek

Profili:

Avatar Url Drago Ružić (autor)

Avatar Url Marcel Meler (autor)

Avatar Url Željko Turkalj (autor)

Citiraj ovu publikaciju

Meler, Marcel; Ružić, Drago; Turkalj, Željko
Sports- and Recreation- Tourism Marketing of a Tourist Destination // Proceedings of the European Conference "Sport for all - Health - Tourism" / Bartoluci, Mato ; Heimer, Stjepan ; Ružić, Lana (ur.).
Zagreb: European Confederation Sport and Health, 2001. str. 33-37 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Meler, M., Ružić, D. & Turkalj, Ž. (2001) Sports- and Recreation- Tourism Marketing of a Tourist Destination. U: Bartoluci, M., Heimer, S. & Ružić, L. (ur.)Proceedings of the European Conference "Sport for all - Health - Tourism".
@article{article, year = {2001}, pages = {33-37}, keywords = {marketing, recreation, tourism destination, sport}, title = {Sports- and Recreation- Tourism Marketing of a Tourist Destination}, keyword = {marketing, recreation, tourism destination, sport}, publisher = {European Confederation Sport and Health}, publisherplace = {Pore\v{c}, Hrvatska} }