engleski

Towards the New Model of Heritage Management - Potentials of ICT in Interpretation and Presentation of Urban Legacy

In recent years, ICT has become one of the key tools in the presentation and interpretation of cultural heritage. With continued technological advances and relative reductions in overall costs, cities, regions, and nations are increasingly turning to the concepts of virtual reality (VR), augmented reality (AR), mixed reality (MR) and gamification when creating cultural content for citizens and visitors. Cities are turning into urban playgrounds as heritage becomes a platform to discover the hidden history, with citizens and tourists turning into explorers/discoverers. Technology tools like VR goggles and mobile phones with applications installed are now key tools for a complete experience of the location. Content is the most important element a digital product can offer to users. ICT enables the reconstruction of the former appearance of urban complexes and the display of digitized tangible and intangible cultural heritage, enhancing the touristic potential of cities. Historians, librarians and curators, tourism professionals, urban planners, and computer programmers are involved in creating these new tourism products for potential users, ensuring professional engagement, job creation and instant access to all forms of digital content. On the other hand, there is a risk of banalization and misinterpretation, false authenticity, superficial digitization and inability to store and other negative phenomena that the meeting point of heritage and tourism can bring. The paper provides an overview of key trends in the application of ICT in the interpretation, communication, digitization and presentation of heritage - a theoretical framework and practical application, as well as proposals for the adequate application of these concepts in cities in the Republic of Croatia. The paper also proposes a new model of cultural heritage management based on digital platforms as a new form of fluid communication.

cultural heritage ; ICT ; urban legacy ; heritage management development model ; touristic development

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