engleski

Approaches to Hospitality Entrepreneurship Education in the Future: Traditional or Effectual

A study was conducted to determine how tomorrow’s hospitality entrepreneurs will approach their ventures. Logics identified by Sarasvathy (2001) will supply the lens through which hospitality students’ envisioned actions will be analyzed. As described by Sarasvathy (2001), entrepreneurs can employ traditional (termed causal) or effectual (the opposite of traditional) approaches. Sarasvathy suggests that the causal approach is appropriate for predictable and certain environments, and an effectual approach is called for in uncertain environments. Results of this survey indicate that students are predominantly oriented toward using a traditional or causal approach. Are hospitality students, then, being fully prepared for their futures? Will they be prepared to act in uncertain environments? Is their hospitality entrepreneurial toolkit complete? This paper suggests that hospitality educators should consider supplementing their curriculum to include effectual-related instruction so that hospitality students will be more fully prepared in their careers.

hospitality, effectuation, causation, entrepreneurial education, intentions

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